As he recalled in his autobiography, Priceless Memories, he immediately reached out to a high-ranking official in the United Automobile Workers union. Barker wanted to uphold that practice, and it didn’t take long for him to get his way. For the first several decades of the show’s existence, the cars offered as prizes were all American-made brands like Ford and Chevrolet. Bob Barker, the beloved host of the beloved daytime game show “The Price Is Right,” once heard from a network executive who wanted the program to start giving away cars made outside of the United States.
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